Terms and Conditions of Use
Rua das Olimpíadas, 205, 4º andar, Vila Olímpia, CEP 04551-000, São Paulo/SP
Updated on November 14, 2026
Intelimidia is the new name of Shop Tour.
This English version is a translation provided for convenience. The Portuguese version is the legally binding text and prevails in the event of any discrepancy. Read the Portuguese version.
These Terms and Conditions of Use of the Intelimidia Application (“Terms”) are intended to govern the relationship between Intelimidia and you, the User. Intelimidia is a technology company that offers services for optimizing the placement of advertisements on social networks, digital platforms and other virtual media, through the use of artificial intelligence. The services will be offered via a proprietary mobile application or a web page at the address intelimidia.com.br (“Intelimidia Channels”) to natural and/or legal persons interested in optimizing the dissemination of certain advertising content (“User”).
Acceptance
You, the User, by expressing your acceptance of these Terms, declare that you agree, fully and without reservation, to their content. Likewise, by agreeing to these Terms, the User declares that they have full legal capacity. That is, if a natural person, that they are over 18 (eighteen) years of age and are not subject to any restriction on the performance of acts of civil life. If a legal person, that it is duly incorporated before the competent commercial registry bodies and is in operation. Intelimidia may verify, through a dedicated bureau or by any other suitable means, the data filled in on the Form, and may also employ technologies for identity validation.
Subject Matter
The subject matter of these Terms is the set of rules between the parties for the engagement of Intelimidia by the User, in order to optimize the placement of the User’s “Advertising” in the content dissemination media used by Intelimidia, through the use of Intelimidia’s proprietary technology, which optimizes exposure to the target audience.
For the purposes of these Terms, Advertising means any and all material, in digital format or otherwise, intended for the dissemination, promotion or strengthening of the brand, products or services offered by the User to their customers, to be placed on digital platforms, social networks and any other medium through which Intelimidia considers it appropriate to disseminate it, the content of which may be, without limitation: texts, images, videos, audio, animations, graphic pieces, banners, stories, reels, sponsored posts, boosted advertisements and any other forms of communication.
Intelimidia will present performance data to the User, according to the metrics and information made available by the social networks, digital platforms and other media. The User is aware that Intelimidia does not generate this data, but merely organizes it and transmits it to the User as received, and bears no responsibility for its content or for the metrics used.
The User understands that Intelimidia’s obligation is one of means, that is, through its technology and the use of artificial intelligence it will seek the greatest efficiency in the placement of the Advertising. However, the User understands that there is no guarantee of results by Intelimidia, such as minimum performance, reach of the desired placement or eventual conversion into sales.
User Registration and Payment
Users undertake to fill in the registration form with accurate, complete and truthful data and information, and to keep such data and information up to date. Intelimidia may, at any time, request or consult additional information to verify the accuracy of the data entered by the User.
After filling in the Form, the User will be directed to the payment for the service they wish to engage, according to the prices, conditions, payment method and benefits made available on the Intelimidia Channels. As soon as the Payment has been made in full, with the funds effectively available in Intelimidia’s bank account, the User’s access to the Intelimidia Channels will be released.
The User is aware of and agrees to the possibility of Intelimidia introducing or modifying amounts relating to the Payment over the course of the relationship, upon notice to the User through the Intelimidia Channels or by the e-mail address provided. The User understands that any promotional prices and Payment conditions directed at new Users will not be extended to Users already registered.
Intelimidia Channels Account
The account for access to the Intelimidia Channels (“Account”) is personal, exclusive and non-transferable, and may not be assigned to any third party, whether free of charge or for consideration. The Account will be accessed with the User’s personal password, and maintaining the secrecy and confidentiality of the access data is the User’s sole responsibility.
Continued access to the Account is conditional upon the User’s full compliance with these Terms, in particular the timely making of the Payment, the non-infringement of third-party rights through the Advertising, and the non-occurrence of any act or omission that may harm Intelimidia’s image and/or reputation in the market.
A User who is in breach of the obligations under these Terms may have their access to the Account suspended or cancelled by Intelimidia, at Intelimidia’s sole discretion and regardless of any prior notice to the User. In the event of a breach or unauthorized use of their Account, the User must promptly report the occurrence to Intelimidia by e-mail at atendimento@shoptourapp.com.br.
Advertising
Intelimidia does not generate content and is not responsible for the content of the User’s Advertising; the User is solely responsible for assessing the quality and effectiveness of its content, as well as for any and all liability for its dissemination before third parties.
The User will be solely responsible for the content of the Advertising, so that it complies with and does not violate the legislation in force and the rights of third parties, including with respect to the images, videos, audio and musical works incorporated in it, as well as the URLs, redirect links, landing pages and product lists.
By sending any Advertising to Intelimidia, the User warrants that they hold all the rights or permissions to use the content. The sending of the Advertising by the User to Intelimidia will imply a full and unconditional license to publish, disseminate or promote it in the media and in the manner that Intelimidia deems most efficient. Accordingly, the User grants Intelimidia a free, non-exclusive, irrevocable, worldwide, sublicensable and transferable license to use, copy, distribute, republish, transmit, modify, adapt, create derivative works from and display the Advertising.
Obligations of the Parties
Intelimidia’s obligations towards the User are: (i) to provide the services as described in these Terms; (ii) to comply with the applicable laws when providing the services; (iii) to maintain a channel of communication with the media it uses for the placement of Advertising; and (iv) to keep the functionality of the Intelimidia Channels in operation.
The User’s obligations are not to: (i) transmit any content that is illegal, harmful, threatening, abusive, defamatory, vulgar, obscene, libelous, misleading, invasive of the privacy of third parties, containing hate speech, or offensive; (ii) transmit any content that infringes a patent, trademark, trade secret, copyright or proprietary rights of third parties; (iii) violate applicable laws and regulations, or the provisions of these Terms; (iv) place Advertising with content that violates the rights of the elderly, minors or legally incapable persons; (v) use the services as a means of disseminating content that impersonates any person or entity without their express authorization; (vi) access the Intelimidia Channels by means of unauthorized software, including emulators, simulators, robotic programs or the like; (vii) reverse engineer the Intelimidia Channels; and (viii) carry out any fraudulent or suspicious activity or transaction.
Limits of Intelimidia’s Role
The User is aware that the service provided by Intelimidia is restricted to the intelligence for optimizing views of the Advertising among its target audience, based on the information transmitted by the User. As a result of the foregoing, Intelimidia may not be held liable for: (i) suspensions, cancellations or restrictions of any nature, due to a conflict between the User’s Advertising and the rules and policies of each electronic platform; and (ii) instability of the Intelimidia Channels arising from events not attributable to Intelimidia, such as intermittent internet signal, hacker attack or instability of digital platforms and social networks.
Connection with Artificial Intelligence Assistants
The User may, at their discretion, connect their Account to artificial intelligence assistants operated by third parties, such as Claude (Anthropic), ChatGPT and Codex (OpenAI), Grok (xAI) and Cursor (Anysphere) (“AI Assistants”), through Intelimidia’s Model Context Protocol (MCP) server. The connection is authorized by means of the OAuth 2.1 protocol with PKCE, upon the User signing in with their Account and expressly agreeing on the consent screen. The AI Assistant may only consult the data and perform the actions covered by the permissions (scopes) granted by the User: intelimidia:read, for consultation, and intelimidia:write, for changes, the granting of the latter being optional. Neither of them allows subscribing to, changing or cancelling a plan, making charges or deleting the Account.
The queries and actions carried out by the AI Assistant in the Account are deemed to have been carried out by the User, who is responsible for them under these Terms, including when they result in the placement, pausing or deletion of Advertising or in the sending of communications to third parties. Actions that delete content or reach third parties depend on confirmation, which the AI Assistant must request from the User before performing them. AI Assistants are third-party services, governed by their own terms and policies, and Intelimidia is not responsible for their operation, for their availability or for the content they generate.
Videos and images provided through the AI Assistant, by file or by web address (URL), are deemed to be Advertising sent by the User, and the warranties, the responsibilities and the license set out in these Terms apply to them. By indicating a URL, the User authorizes Intelimidia to access the address and retrieve the respective file, and declares that they are authorized to use it. The User may revoke the authorization granted to the AI Assistant at any time, in the manner described in the Privacy Policy, which also indicates the data reached by each permission.
Privacy Policy
Intelimidia uses your personal information responsibly, taking all necessary measures to ensure the security of Users’ data. Access the full content of our Privacy Policy.
Intellectual Property
Intelimidia and its related parties are the owners of all intellectual property rights over the Intelimidia Channels, their content, services, products, trademarks, trade names, logos, designs, image rights, advertising slogans, copyrights, domains, computer programs, codes, developments, software, databases, information, technology, patents and utility models, algorithms, industrial designs and models, trade secrets, among others, which are protected by the applicable national and international laws.
The User may not use Intelimidia’s Intellectual Property on any basis, in any manner or at any time, except with Intelimidia’s prior, express and written authorization. The User is prohibited from advertising illegal products or services or derivative works, and from carrying out any kind of reverse engineering of the Intelimidia Channels for any purposes.
User Violations
If the User violates or attempts to violate a law or the Terms, Intelimidia may, at its sole discretion, delete the advertisement or the content of the Advertising, notify, suspend, restrict, interrupt or deactivate the Account of any User, notify the competent authorities, and adopt measures relevant to the protection of Intelimidia’s interests, including, without limitation, criminal and civil actions. Any violation of the Terms identified by the User must be immediately reported to Intelimidia at the e-mail address atendimento@shoptourapp.com.br.
Indemnity
The User will hold harmless Intelimidia, its related companies, its directors, representatives, officers, employees, service providers, successors and any other related parties in any administrative, judicial or extrajudicial proceeding brought by other Users, third parties or any body or entity, public or private, as a result of acts or omissions of the User, and must reimburse Intelimidia for all costs and expenses within 5 business days of the submission of the reimbursement request.
Right of Withdrawal and Cancellation
Exclusively in the case of a User who is a natural person, the User will have a right of withdrawal with the consequent refund of the Payment made, provided that they unequivocally express it within 7 (seven) days of engaging Intelimidia, through Intelimidia’s official communication channels, counted from the date of acceptance of these Terms. After the period of 7 (seven) days, a User who is a natural person may no longer exercise the right of withdrawal.
Users who are natural persons and legal persons, and Intelimidia, may at any time cancel the services described in these Terms, upon notice on the Intelimidia Channels, with the amount of the Payment being charged proportionally up to the cancellation period.
Final Rules
Any content of these Terms held to be illegal, void or, for any reason, unenforceable by the competent courts will not affect the validity and applicability of the other provisions of these Terms or their annex. These Terms are governed by the Laws of the Federative Republic of Brazil, and any disputes arising from their application must be resolved by the competent ordinary national courts located in the Capital of the State of São Paulo.
Any questions or contingencies relating to the Terms of Use or the Intelimidia Channels may be sent by e-mail to: atendimento@shoptourapp.com.br.
Annex I — Prohibited Products and Services
The products and services described below are prohibited from being marketed through Intelimidia and may not be the subject of Advertising:
- Promotional mystery boxes or "Surprise Items" without an exact definition of the content, quantity, condition or application;
- Games of chance or raffles, betting, software and accessories for lotteries or games of chance, and raffles of any nature;
- Uniforms, medals, insignia, seals, cards, credentials and distinctive documents of any public force, armed force or police force, whether national or international;
- Personal or business documents, title deeds, certificates, credentials, licenses, discount cards, theses, monographs, practical assignments, certifications, diplomas, enrollments, letters of recommendation, prescriptions, medical prescriptions, sick notes, medical examinations;
- Narcotics, drugs, hallucinogens or any psychotropic substances not permitted by the legislation in force. Instruments for the production of these substances and chemical precursors;
- Human parts, fluids, bones, skeletons, blood or sperm, surrogacy, corpses, human waste;
- Objects considered part of the historical, cultural, archaeological and paleontological heritage; original official documents; products from excavations; fossils; ethnological material and meteorites;
- Products that depend on approval, license or registration by national regulatory agencies (ANVISA, ANATEL, ANS, INMETRO or MAPA) whose approval, license or registration has not been granted or has expired;
- Products delivered by the government within the scope of social programs and research;
- Products or services with sexual content and nudity or that promote pedophilia, child pornography, prostitution, zoophilia, necrophilia or incest;
- Products that infringe intellectual property or copyright, patents, trademarks, utility models, industrial designs, such as replicas, counterfeit products and any unauthorized copies;
- Weapons and ammunition whose sale is prohibited by the legislation in force;
- Securities, derivatives, commodities, shares, capitalization bonds and any broad and general promotion of investments of any nature;
- Wildlife, endangered flora and fauna or those whose sale is prohibited by law; illegal plants or compounds of illegal plants; traps and products intended for the capture, hunting or extraction of animals;
- Services of regulated professions that are subject to a prohibition or restriction on advertising to the general public, such as physicians, dentists, lawyers, psychologists, accountants, engineers, architects and any others that may come to fall under this condition.
Restricted Products and Services
The products and services described below may only be marketed if the User’s establishment holds all the valid authorizations and licenses required by the applicable legislation:
- Firearms and ammunition; explosive objects, fireworks, recreational firecrackers, projectiles and gunpowder;
- Controlled-use medicinal products;
- Surgical and orthodontic appliances, implants, temporary teeth, dental instruments;
- Live animals and medicines for animals.